Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' pre...(展开全部)

【美】安妮塔•埃尔伯斯（Anita Elberse） 哈佛商学院林肯•法林工商管理教授（Lincoln Filene Professor of Business Administration）。她是校史上最年轻得到终身教席的女性教授，作品散见于《纽约时报》《华尔街日报》《财富》杂志。 安妮塔•埃尔伯斯深入华纳兄弟、二十一世纪福克斯公司、大中央出版社、索尼、YouTube等IP产业运营公司的内部，取得大量真实的故事与案例，公开第一手资料，揭秘爆款背后的秘密。

哈佛大学法学院教授，哈佛大学伯克曼“互联网与社会”中心主任。美国马萨诸塞州安赫斯特大学学士（美国研究）、哈佛大学J.D.和美国文明史Ph. D.，斯坦福大学行为科学高级研究中心博士后。1982-1984任美国哥伦比亚特区上诉法院法官哈里·T.爱德华兹（Judge Harry T.Edwards）和美国联邦最高法院大法官瑟古德·马歇尔（Justice Thurgood Marshall）的法律助手。自1984年起任教于哈佛大学法学院，专长于知识产权和美国法律史。其研究领域涉及美国法律史、知识产权法、财产法以及网络法。近年来集中致力于网络法，特别是数字音乐的法律问题的研究。著有《数字音乐：问题及可能性》（Digital Music: Problems and Possibilities）、《网络法》（Internet Law，与莱斯格等合作）和《说话算数...(展开全部)

"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." - Lisa Gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in ...(展开全部)

"The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership." - Lisa Gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in ...(展开全部)

During the past fifteen years, changes in technology have generated an extraordinary array of new ways in which music and movies can be produced and distributed. Both the creators and the consumers of entertainment products stand to benefit enormously from the new systems. Sadly, we have failed thus far to avail ourselves of these opportunities. Instead, much energy has been de...(展开全部)

Sharing is central to how we live today: it is what we do online; it is a model of economic behaviour; and it is also a type of therapeutic talk. Sharing embodies positive values such as empathy, communication, fairness, openness and equality. The Age of Sharing shows how and when sharing became caring, and explains how its meanings have changed in the digital age. But the word...(展开全部)

A riveting tale of the battle over genetically engineered foods, and an inside look at a biotech food empire. Ultimately a story of idealism, and conflicting dreams about the shape of a better world. Softcover.

A riveting tale of the battle over genetically engineered foods, and an inside look at a biotech food empire. Ultimately a story of idealism, and conflicting dreams about the shape of a better world. Softcover.